Articles by Alan Berger
Published on: 25 May, 2023
With the differences between diesel models from different OEMs declining, could electrification be a game changer?
Published on: 26 May, 2021
New models such as ‘features-as-a-service’ (FaaS) are changing rental
Published on: 17 May, 2021
With digitalisation, electrification and autonomy changing the industry, former CNH Industrial executives Alan Berger and Carl Gustaf Göransson ask if construction’s established manufacturers could be wrongfooted by a new market disruptor?