Genie central EMEA team changes

Genie has announced changes to its German-speaking Central EMEA team.

Effective immediately, covering Germany, Austria, Switzerland the appointments include:

Sven Willmann

Sven Willmann, who is based in the South of Germany, and Stephan Franßen, who is based in North Germany. They have joined the Genie sales team as Territory Sales Managers in addition to Markus Happ, Strategic Accounts Manager Genie since 2008.

Stephan Franßen

With 17 years of experience in the access industry, including roles in parts, service and most recently as Senior Area Sales Manager for Haulotte, Willmann is a respected figure in the aerials industry. He brings a wealth of well-rounded expertise and product knowledge.

Before joining Genie, Franßen spent 12 years in the industry in sales roles of increasing responsibility, mainly in the agricultural machinery sector, including his most recent role at a large John Deere dealership in North Germany.

Matthieu Muller

Matthieu Muller who was appointed Regional Parts Manager for the Central Region on 2 April, has over 10 years of experience in the automotive industry. His professional journey spans roles in sales, after-sales and business development, including a stint at Stellantis in Germany and various leadership roles in parts and services within the German speaking region. Muller will focus on cultivating strong customer relationships and developing the Genie parts business in the Central Region. He is based in South of France.

Kai-Uwe Zanner

Kai-Uwe Zanner joined the Terex Financial Services (TFS) team in January as the Business Partner for Central Europe. Based in Germany, Zanner’s 20-year career in international sales financing has included notable roles at institutions like DeLageLanden (DLL), Key Equipment Finance and GE Capital. He also worked for sales financing arms of well-known manufacturers like GEA Group AG. He will develop and implement customized financing solutions for Genie products to support the needs of dealers and customers across Germany, Austria, Switzerland, and France.

Markus Bandura, Sales Support Director for the Central Region, commented, “Working together, our new, strong Central Team is ready to ensure our customers across the region have the support they need from Genie to fuel their business success – whatever their goals may be.”