Ramirent signs telematics deal with Taggr

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Ramirent is partnering with telematics specialist Taggr to monitor thousands of its rental assets in Sweden.

The agreement will see Ramirent - which is owned by Loxam - deploy the technology throughout Sweden.

The company’s tag enables companies to track the use, location and carbon emissions of its assets.

Describing the partnership as a “significant advance for the European construction equipment market”, Stockholm-based Taggr said the technology will facilitate efficient rental processes.

Eric Nordin, manager of digital business development at Ramirent, said, “We cannot overstate the importance of this partnership for our sustainability goals, improved customer service and increased fleet operational efficiency.”

While currently available only in Sweden, Taggr told IRN that both parties had ambitions to extend the agreement to other countries and the rest of Ramirent and Loxam, which acquired Ramirent in 2019.

Andreas Eriksson, CEO of Taggr, said the agreement comes after two years of both companies dedicating “significant resources and effort to ensure the final product can truly transform the industry.”

Eriksson, who has a background in telecommunications and IT with companies including Netcore and Zenterio, said, “Together, we aim to revolutionise the equipment industry by providing access to information in a unique way. This is essential for each asset owner’s journey towards a sustainable portfolio.

“Our partnership not only aids in compliance with upcoming CSRD requirements [the EU’s Corporate Sustainability Reporting Directive] but also aligns perfectly with the broader objective of achieving net-zero goals. We’re proud to be at the forefront of this change.”

Taggr raised €1.2 million in its most recent financing round in early 2023, supported by venture capital firms Polar Structure and Capelin Ventures.