Kubota shows range of solutions at CES 2025

KATR is an ag robot that maintains a level cargo deck when working on uneven terrain. Kubota had it on its stand at CES 2025. (Photo: Becky Schultz)

During the CES 2025 tradeshow in Las Vegas, Kubota North America  announced its vision for the future, one that it said includes offering more customer solutions across its equipment portfolio and providing greater choice — including diverse powertrain options, access to data and analytics, improved connectivity and advanced automation.

The company said this approach will ensure that it meets increasing complexities and challenges with more certainty and simplicity and empowers its customers like never before.

“What you need to know about Kubota is that we develop solutions with our customers in an innovation cycle that never ends,” said Todd Stucke, President of Kubota Tractor Corporation, and senior vice president, Kubota North America, Grapevine, Texas.

“That all starts with observing and listening to our customers. From there, we design and build solutions to help our customers overcome their challenges. And we’re never entirely done because we continue to iterate over time and continue the cycle, always listening, and always improving.”

During the show at the Las Vegas Convention Center, Kubota showcased a range of equipment offerings in its residential, specialty agriculture, and construction segments.

Kubota’s smart autonomous zero-turn mower showcases its cooperative technology that facilitates multiple machines working together. (Photo: Becky Schultz)

See it at booth 5700

The equipment on display includes:

Agri Concept 2.0 – An electric tractor concept offering data, AI, automation and electrification as a choice of powertrain.

Kubota showed a fully autonomous orchard sprayer at CES 2025. (Photo: Becky Schultz)

Smart autonomous sprayer – A fully autonomous chemical sprayer that scouts to identify pests and sprays with precision to lessen spray drift and overuse. The result reduces labor and the use of chemicals in the field, said the company.

Flash – Detailed images are gathered to detect plant-level health. When coupled with AI, Kubota said Flash provides recommendations on a grower dashboard to help make crop decisions one plant at a time.

KATR – The Best of Innovation winner in the CES Innovation Awards 2025 program, the Industrial Equipment and Machinery product category, Kubota’s four-wheeled all terrain, multifunctional robot, named KATR, maintains a level cargo deck when working on uneven terrain and can work autonomously or remotely to tackle a range of versatile applications in agriculture and construction environments.

Smart robotic pruner – makes advanced image capture possible. When coupled with AI, and machine learning that classifies buds and canes based on position and fruiting potential, the company said it optimizes production precision and accuracy.

Smart plant imager – Uses advanced robotics and hyperspectral imaging cameras to capture real-time data and insights.

Within the construction segment, the Kubota KX038-4e electric excavator is a zero-emissions, quiet electric excavator that addresses ventilation, noise, and emissions allowing for work at night, in residential areas, or even indoors.

Kubota’s hydrogen engine gen-set shown at CES 2025 was designed for agriculture and construction. It uses a 45 KVA (60 Hz) three-phase generator driven by an 85 kW hydrogen engine. (Photo: Becky Schultz)

Hydrogen engine gen-set that matches the portable power diesel models, but with the benefit of a quiet, clean hydrogen engine, offering a power source choice without sacrificing performance.

And, within Kubota’s residential segment, a smart autonomous zero-turn mower that the company said showcases its cooperative technology that facilitates multiple machines working together to complete large tasks and makes it possible to do more with smaller machines, less investment and risk than one industrial-sized machine.

The Work Loop

“At Kubota, we believe that truly listening to our customers drives innovation in every aspect of what we call the ‘Work Loop’,” said Brett McMickell, Chief Technology Officer of Kubota North America. “The Work Loop — an essential cycle of assessing, analyzing, and acting — has always been fundamental to effective task management. With the integration of advanced sensors, AI-driven analysis, networking protocols, automation, and robotics, we are enhancing this cycle to be more seamless and efficient than ever before.”

Kubota said this application of the Innovation Cycle to the Work Loop is how it meets the diverse needs of its customers.

“We will continue to learn from many of our customers across segments to iterate the next product and technology solution that will help them manage tomorrow’s challenges and grow their businesses,” McMickell said. “This is how Kubota works to make a better quality of life for individuals and society.”

CES 2025 started January 7 and runs through the 10th.