Multitel Pagliero opens subsidiary in Spain
13 September 2024
Italy-based Multitel Pagliero is setting up a subsidiary in Spain to enhance its presence in Europe’s fifth largest market for truck mounted platforms.
The new base will bring to an end the arrangement the company had in the country with dealer Transgruas, which Multitel said had until now contributed to the brand’s growth in the Spanish market.
The move by Italy’s Multitel follows its move to set up subsidiaries in France in 1989, Germany in 2012, and the UK in 2019.
It will be based in Barcelona, forming part of the newly-established Multitel Iberica S.L, and manage sales directly in the country, along with after-sales service and spare parts.
‘The new branch will fully reflect the Multitel Pagliero style and policy established in recent years,” said Roberto Marangoni, Global marketing and International Sales Director Multitel Pagliero.
The strategy includes models specifically designed for the Spanish market, a stock of machines ready for delivery, the availability of all related services and greater proximity to the customer.
A crucial factor in the success of the news subsidiary will be the team, added Marangoni, which will directly share the company’s philosophy and guarantee high quality standards.
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