ERA Convention 2025: Navigating Transitions in Rental

The rental industry is experiencing a transformational shift, driven by rapid advancements in sustainability, digitalisation, and many more.

As businesses adapt to regulatory changes, evolving customer demands, and the push toward greener solutions, navigating these transitions effectively is key to long-term success.

The ERA Convention 2025 is designed to equip industry professionals with the knowledge, insights, and strategies necessary to embrace these changes, drive innovation, and maintain advantages.

We’re delighted to invite you; industry professionals, thought leaders, and stakeholders to the ERA Convention 2025, taking place in the vibrant city of Dublin from June 4 to 5, 2025.

Under the theme “Navigating Transitions in Rental,” this premier event is set to bring together the brightest minds in the rental industry.

Why you should attend?

With a carefully curated agenda featuring insightful plenary sessions, expert panel discussions, and hands-on workshops, attendees will gain exclusive insights into energy transition, digitalisation, AI advancements, and market forecasts.

This is your opportunity to stay ahead of the curve, connect with industry peers, and contribute to the future of rental.

Convention highlights

June 3, 2025: A welcome to remember

Kick off the convention with an immersive guided tour of Dublin’s historic centre, followed by an evening of cocktails and canapés—a perfect setting to meet fellow attendees in a relaxed atmosphere.

June 4, 2025: Keynote sessions & European Rental Awards

Morning: Gain firsthand experience of rental operations with exclusive branch visits around Dublin.

Afternoon: The convention officially opens with a keynote address by ERA President Stéphane Henon, followed by an in-depth plenary session on the energy transition in rental. The discussion will explore Total Cost of Ownership (TCO) challenges and opportunities, with insights from leading industry experts.

Evening: A high-level session on the digital transition and AI in rental will provide key takeaways on regulatory changes, the EU AI Act, and practical AI-driven business solutions.

Night: Celebrate excellence at the European Rental Awards Dinner, an unmissable event recognising the industry’s most outstanding achievements.

June 5, 2025: Future-focused discussions & workshops

Morning: The day starts with a market trends session, offering a rental forecast and construction outlook for 2025/26, presented by Martin Seban of KPMG.

Workshops: Participate in specialised workshops on promotion, technical advancements, sustainability, and future rental trends, facilitated by industry leaders.

Closing session & networking lunch: The convention will conclude with an inspiring guest speaker and closing remarks, followed by an exclusive networking lunch—a final opportunity to forge connections and exchange ideas.

Who should attend?

The ERA Convention 2025 is a must-attend event for:

• Rental industry executives and decision-makers
• Equipment manufacturers and service providers
• Investors, analysts, and consultants
• Technology and AI innovators in the rental space
• Sustainability and policy professionals

Why you should be a sponsor

Sponsoring the ERA Convention 2025 is a unique opportunity to elevate your brand, showcase your expertise, and connect with industry leaders. As a sponsor, you will gain valuable exposure, prime networking opportunities, and access to key decision-makers in the rental industry. Your support will position your company as a key player in driving the future of rental.

Secure your spot today!

Don’t miss this exceptional opportunity to engage with industry pioneers, gain critical insights, and contribute to the future of rental. Register now and join us in Dublin.

For more details and to secure your place, visit the ERA Convention website or contact our event team.

We look forward to welcoming you to ERA Convention 2025!