ERA to host Working in Rental for a Sustainable Future Webinar

We are excited to announce the Working in Rental for a Sustainable Future Webinar, which will take place on October 14, 2024, from 14:00 to 15:00.

This engaging webinar will bring together industry leaders and experts to discuss the critical issues and emerging trends shaping the future of the equipment rental industry in Europe, with a special focus on sustainability, innovation, and the importance of people in driving the sector forward.

The program will kick off with an opening speech by Arne Severin, CEO of Zeppelin Rental, setting the stage for a deep dive into how the industry is evolving to meet the demands of today’s market.

Following this, Martin Seban, Director of MidMarket Strategy at KPMG, will present key numbers that illustrate the size and growth of the rental industry in Europe. The ERA Market Report has been the reference source of intelligence in the European equipment rental market since 2008 and is the only Europe-wide industry benchmark.

The core of the event will feature an in-depth panel discussion, moderated by Murray Pollok, Director of Content at KHL Group.

Industry experts such as Juergen Kuespert, Managing Director at the German rental association bbi, Dr. Markus Heidak, Senior CSR Manager at Zeppelin Rental, and Rabia Aktas Ozdemir, Communications Manager at ERA, will explore key topics including digital transformation, sustainability initiatives, and the attraction and retention of talent within the rental industry.

Topics will include the role of sustainability in rental, the incorporation of digital tools to enhance efficiency, and how rental companies can position themselves for long-term success by focusing on both technology and people.

Special attention will be given to the European Rental Week theme, exploring how digital transformation and sustainability efforts are critical to creating rental solutions that are both cost-effective and environmentally responsible.

Furthermore, the panel will discuss the ERA’s “Attraction and Retention of People in Rental” study, offering insights into how the industry can better connect with younger generations to ensure a dynamic, skilled workforce.

The session will conclude with practical guidance for companies at the early stages of their sustainability journey, offering actionable steps to establish a strong and achievable framework.

This webinar offers a valuable opportunity for those interested in the rental industry, including customers, potential future employees, financial institutions, and other stakeholders, to gain key insights, explore future opportunities, and engage with industry experts on advancing sustainable practices and operational excellence.

The programme will be broadcast across digital platform channels, all details are available on the official website. Additionally, information regarding the webinar will be shared through the ERA LinkedIn account to ensure broader engagement and visibility.

For more information about the ERW or Market Report, please contact the ERA Secretariat at [email protected].