GB Plant and Access Group merge

Mark Kennedy, Head of Ballyvesey Plant, Access, and Construction GB. (Photo: Contract Plant).

The subsidiaries comprise Contract Plant Rental, Norwest Plant and Genesis Equipment Sales, with the aim being to consolidate their after sales management services, optimise operations and enhance customer satisfaction.

Mark Kennedy, Head of Ballyvesey Plant, Access, and Construction GB, explained the motivation behind the merger to create Contract Plant. “By leveraging the strengths of GB Plant and Access Group, we have a unique opportunity to elevate our service levels and better connect with our customers’ needs. The integration of after-sales management services, including parts, warranty, and breakdown assistance, will allow us to deliver a seamless experience and ensure customer satisfaction.”

Unified divisions 

The merger also sees marketing, finance, and sales strategies being united. Kennedy added, “Bringing these three organisations together into one unified entity conveys a clear and consistent message to our customers. It also provides our dedicated staff with a stronger sense of direction and purpose, enabling us to deliver unparalleled value.”

While the merger may result some established partnerships with OEMs coming to an end, it also offers the opportunity to establish new collaborations with other equipment manufacturers, said the company.

Contract Plant will operate from five regional depots strategically located across the country, with the aim of providing a comprehensive selection of construction equipment, powered access solutions, and counterbalanced forklifts.

Contract Plant equipment at UK show Vertikal Days.

Furthermore, Contract Plant Rentals will continue to offer a range of hire services mostly to other rental companies, rather than directly to end-users.

Kennedy added, “Our collaborations with major industry players have been key to our significant expansion. By working together with these industry leaders, we can provide a unique turnkey solution that fosters customer loyalty.

“Our customers can purchase, hire, enter long-term or short-term contracts, and access our comprehensive service contracts, even for equipment not sold by our group. With access to 90% of OEMs’ parts, we offer an unmatched, full-service solution in our sector.”