HKL partners with German football club

Stefan Kuntz (left), board member, HSV Fußball AG, and Ulf Böge, head of corporate communications.

HKL Baumaschinen has been announced as a new permanent partner of Germany-based football club Hamburger SV.

The partnership, which is initially scheduled to run until the summer of 2025, will see the rental company place perimeter and banner advertising along the 57,000 capacity Volksparkstadion stadium during home matches. 

The club plays in the 2. Bundesliga, the second highest division of professional football in Germany and will play 17 home matches this season. 

Dr. Eric Huwer, CEO of HSV Fußball AG, said, “HKL not only stands for quality and reliability, but also for strong local ties due to its northern German roots. With its headquarters just a stone’s throw from the Volksparkstadion, the conditions for a successful partnership are ideal.”

Ulf Böge, head of corporate communications, HKL, added, “We achieve our ambitious goals through partnership-based and consistent action as well as the quality of our products and services. This is how we will continue to be successful and grow responsibly as a company.

“Our values ​​and consistency in our pursuit of mutual success as a team form an important basis for this. The same applies to football - that’s why team sports are a perfect fit for HKL. As a company with headquarters in Hamburg, we are of course very close to HSV and are delighted about this partnership.”