New senior roles at Genie

Ben Bradshaw. (Photo: Genie).

Ben Bradshaw, who was previously senior vice president at H&E Equipment Rentals, will combine his background in the rental industry and its customers’ needs to add to the strength of the Genie team, said the company.

Meanwhile, Will Westley, who joined Genie in 2022, has been appointed Global Vice President of Sales Transformation and Operations. Westley will focus on leveraging best practice to provide “an industry-leading customer experience globally,” said the company.

Sharbel Kordahi will succeed Westley in the role of Vice President Sales for the EMEA (Europe, Middle East and Africa) region.

Will Westley

Expanding on Bradshaw’s appointment, Genie said, “In addition to his strong industry background and deep understanding of the needs of equipment rental providers, Bradshaw has deep family roots in the equipment industry.

Sharbel Kordahi

“His dad, Bob Bradshaw, spent 22 years at Genie before retiring as Regional Vice President for Sales for the West Coast. Ben’s grandfather and Bob’s dad, also named Bob Bradshaw, spent nearly 40 years in the equipment and rental industry at Shepherd Machinery.”

Bradshaw added, “I’m excited to be a part of the Genie team, where my role centers on understanding and addressing our customers’ needs. I’m eager to collaborate closely with them and understand how we can continue to make an already great brand even better.”

“For nearly 60 years, since Bud Bushnell founded Genie in 1966, our customers have been at the center of what we do,” concluded Matt Treadwell, Genie Vice President of Global Sales. “These changes support that customer-first focus, and will help us strengthen our commitment to delivering not only the quality products our customers need from us, but also the quality customer experience and support that sets Genie apart as an industry leader, and true partner.”

Regional appointments at Genie Appointments cover Europe, along with North and West Africa