Ommelift expands in key European markets

Leila Steed Editor, Demolition & Recycling International

23 June 2023

Jesper Boysen, Global Sales & Marketing Manager at Ommelift (far left) with Ørjan Ådalen, CEO at Ådalen Truck AS og A. Ådalen AB (centre) at the signing of the partnership deal. (PHOTO: Ommelift)

Danish aerial platform manufacturer Ommelift has appointed a new equipment dealer for two key markets in Europe, adding equipment Norway-based rental and sales company Ådalen to its dealer network.

Ådalen, which is headquartered south of Olso in Sarpsborg and has numerous service bases along the Norwegian coast, is a provider of access machines, forklifts and warehouse equipment from brands including LGMG, Hinowa and Hangcha.

Founded in 2006, Ådalen’s new status as a dealer for Ommelift will see it serve customers across both Norway and Sweden.

Describing Ådalen’s appointment as a strategic move based on shared values, Ommelift said the partnership “marks a significant step” in its plans to expand and strengthen its operations in Scandinavia.

Jesper Boysen, Global Sales & Marketing Manager at Ommelift, said, “We look forward to a successful collaboration with CEO Ørjan Ådalen and his strong and professional Ådalen Team. This way we can continue to meet the wishes and needs of our loyal Ommelift customers and reinforce the Ommelift brand in Scandinavia.

Ådalen will strengthen customer service, technical support, after-sales service and provide easy access to our extensive product range. Their local expertise and deep knowledge of the Norwegian and Swedish markets makes them an ideal partner for us.”

The deal will also serve to expand Ådalen’s product portfolio, adding equipment from the trailer and crawler segments to its offering.

“We are very pleased to announce the deal with Ommelift. Ommelift is a well-established and popular brand that will fill our gaps and at the same time strengthen the product range available to our customers,” said Ørjan Ådalen, CEO at Ådalen Truck AS og A. Ådalen AB.