Starting with the ERW pillars: People

European Rental Week logo. (Image: ERA)

People are one of the fundamental pillars of our industry and to find and keep skilled people in competition with other industries is increasingly a challenge for most rental companies across Europe.

Within the great awareness of that, as our followers remember, ERA partnered with HR experts from Eurogroup Consulting on a comprehensive study titled “Attraction and Retention of People in Rental.”

Invest in People

The study underscores the importance of innovative HR strategies that enhance employee ‎value.

Innovating in employee care initiatives, particularly for frontline workers, who are among the hardest roles to recruit and investing in management and support for workers throughout their career journey are the main 2 recommendations to the HR departments of equipment rental companies.

The Importance of Strategic Communication

One of the key findings from the study highlights the critical need for companies in the equipment rental industry to prioritise strategic communication.

By effectively communicating their value proposition and the opportunities they offer, companies can expand their recruitment efforts and attract a broader range of candidates.

Talent Attraction

In today’s competitive job market, the active engagement and retention of employees have become concerns for businesses across industries.

While talent attraction undoubtedly plays a crucial role, the retention of existing talent represents a more cost-effective endeavour, offering companies greater control and influence over their workforce.

Actionable Recommendations and Best Practices

A comprehensive set of recommendations designed to address the specific challenges faced by the equipment rental industry has been crafted. These recommendations are organised into five priority areas, providing 10 key strategies that companies can implement to improve their talent management outcomes.

These strategies offer concrete steps to strengthen employer branding, attract new talent, and ensure the retention of existing employees. They include adopting innovative HR practices to enhance employee value, with a particular focus on frontline workers, who are often the hardest to recruit and retain.

This focus on people aligns with the core pillars of European Rental Week (ERW), where the industry’s commitment to its workforce is emphasized as a fundamental driver of success.

By prioritising talent attraction and retention, companies not only invest in their own future but also contribute to the broader goals of ERW, ensuring that the European equipment rental industry remains resilient and forward-thinking.