Tim Whiteman named CEO of Chinese OEM

Tim Whiteman

Noblelift has announced the appointment of Tim Whiteman as CEO of its newly created access division.

He is responsible for developing the full potential of the current production lines in China and Malaysia and will focus on bringing the product to rental companies across the world.

Whiteman was formally at Sinoboom, having been the group’s Global Branding Director - Business Development, and CEO of European subsidiary Sinoboom BV since starting at the company in 2019. Before that he was CEO of IPAF for more than 15 years, having begun the role in 2004.

Noblelift’s scissor range. (Photo: Noblelift).

“I’m delighted to have been entrusted with this role and believe that the high product quality combined with deep experience and resources of Noblelift will bring success to this project” said Whiteman.

“Our range of MEWPs will expand to include booms made in Malaysia and available throughout the world.”

Noblelift’s core products are in the intralogistics and material handling sectors, and the company has manufactured MEWPs for more than 12 years as complementary equipment for its material handling customers.

Subsidiaries include companies in Germany, France, the USA, Malaysia, Vietnam and Korea.

Wendy Mao, CEO of Noblelift Group. (Photo: Noblelift).

Wendy Mao, CEO of Noblelift Group, added, “We welcome Tim to the Noblelift team and look forward to building customer relationships in the MEWP sector across the world and particularly in Europe and North America.

“His extensive knowledge of the MEWP rental sector will quickly bring our product to a wider market”.

Noblelift’s existing subsidiaries in Europe and North America will support and liaise with the new division to provide support and resource for customers of the new division.

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